Armand Rousso is a Web Developer, Social Media Manager and Small Business Owner in New York. Armand Rousso is also recognized as a designer of Accoona, which is online business directory.
Social Media Manager? Isn’t that what I do every day? Just today I posted food pics of my breakfast, lunch, and dinner on Instagram, wrote a status update about my cat on Facebook, and pinned a picture of my DIY purse made out of duct tape onto my Crafting Style Pinterest board. People get paid to do this?
Well kind of, but not exactly. A Social Media Manager is a serious and important member of any organization or company. They are in charge of increasing the brand awareness and expanding the company’s audience.
How to Become a Community Manager or Social Media Manager
- Build a Community of Your Own
Before you can sign up client you’ll possibly need to have a booming social media presence of your own.
Create accounts on all the primary social media websites and acclimate yourself with blogging, email marketing, search engine optimization and graphic design.
If you can’t market yourself… you’ll never be able to market for others!
- Find Clients
Finding clients is crucial for even the most trained social media marketing department.
Learn where your ideal potential clients hang out online then allot great content and start conversations that will drive traffic to your website.
You should also attend networking functions, conferences and other industry events.
- Manage Your Time
Controlling accounts on Facebook, Twitter, Google+, YouTube, Pinterest, linkedin and other social media websites takes lots of time — time you can’t manage to waste!
I’ve been guilty of convolute aimlessly through my news feed for hours. Don’t do this!
The key is finding a system that works for you.
One of the things I strongly advise doing is build a social media calendar. Not only will a calendar save you lots of time, but it will help you stay standardized and always a step ahead.
- Manage Your Money
One of the first questions an striving social media manager asks is:
How much should I charge?
And this is a difficult question to answer since markets vary from place to place and discipline to discipline. Start by finding out what your challenger charge to determine whether you should charge more or less than they do.
Also, make it easy for customers to pay by doing persist billing.
And sometimes a high-quality proposal can land you the job. Be sure your presentation looks good and is easy to understand
- Learn Advanced Marketing Skills
Most eventual clients will know the difference between good and bad social media.
You’ll need some advanced skills if you predict to stand out!
These advanced techniques include:
- Optimizing YouTube videos with descriptions, tags, titles, annotations, etc.
- Custom Facebook apps
- Custom Twitter and YouTube headers
- Knowledge of hashtag marketing
- Knowledge of webcasts, Google+ Hangouts, email capture forms, etc.
Today, a strong mobile presence is a must!
If customers can’t find and connect with you on their mobile devices, you might as well not even exist.
Make sure your website is fully functional on mobile.